If you've decided to produce video content to help bolster your business: congratulations, you've made the right call! Video is one of the most effective content formats for companies looking to promote themselves. The only catch with video marketing? To be...
Category: video production
8 Ways to Repurpose Your Video Content
If you're involved with digital marketing, you understand the importance of creating engaging and compelling video content for attracting and retaining customers. But, creating a singular video can have positive impacts on your organization beyond just the...
Hello, YouTube Cards. Goodbye, YouTube Annotations!
What takes the place of YouTube annotations? Earlier this year, YouTube did away with video annotations. The gap was filled with YouTube cards that provide an interactive experience for users – no matter what type of device they’re on. Technology changes faster than...
Healthcare Marketing Strategies to Increase Patient Acquisition
Editor’s note: This post was originally published on 8/31/17 and has been updated for accuracy and comprehension. How can I increase patient acquisition using video? Don’t use YouTube as your video player.Keep your patient acquisition videos short.Publish an audio...
Video Posters Make Communicating Research Poster Results Easier
Editor’s note: This post was originally published on 9/7/16 and has been updated for accuracy and comprehension. Right now, more than 300,000 clinical studies are going on worldwide. Doctors and researchers are studying countless aspects of health and...
Healthcare Video: A Checklist for Filming Successful Provider Profile Video
Consumers turn to the internet for everything these days. That includes searching for a new doctor. Of course, a simple Google search for “doctors in my area” will return a sea of results. How can you stand out from the crowd of other physicians? The answer is a...
Forest or Trees? 6 Top Reasons Digital Marketers Shouldn’t Overlook Branding
You need a video for your business. Do you really, though? Of course, you do. Everyone has one. But how will yours be different? What sounds like an internal conflict is something we actually hear frequently from our clients. They realize that in many ways, video is...
How to Provide Genomics Education to Physicians
Genomics and personalized medicine as a whole have expanded the reach of the medical industry and garnered some incredibly complex and vital information regarding diseases and health in general. Providing genomics education to Physicians and other healthcare providers...